Strategize your
ministry impact
like David at war
"…from Issachar, men who understood the times
and knew what Israel should do..."
1 Chr 12:32
"…from Issachar, men who understood the times and knew what Israel should do..."
1 Chr 12:32
See how
How do ministries successfully multiply impact?
They stay relevant because they understand
the times, and engage effectively because
they know what needs to be done.
They stay relevant because they understand the times, and engage effectively because they know what needs to be done.
About Cornerstone
Introducing our modular marketing program
for ministries to build marketing plans with
strong foundations and smart campaigns
Introducing our modular marketing program for ministries to build marketing plans with strong foundations and smart campaigns
Bart Rendel
President & Co-founder


40 Parables has built an incredible process with CornerStone. If you follow their guidance, they will leave no stone unturned when it comes to your core business, brand personality, and buyer journey.
We have worked with others who want to take short-cuts when it comes to clarity. Kurian and his team take no such shortcuts.
The results are a rock solid marketing plan that all but guarantees success. We are ready to equip the church like never before because of our partnership.
The Building Blocks
Brand
Strategy
Brand Strategy
Develop a strong marketing foundation strategy that your brand can build off.
Develop a strong marketing foundation strategy that your brand can build off.
People &
Programs
People & Programs
Segment, target, and personify them
easily with our positioning tools.
Segment, target, and personify them easily with our positioning tools.
Brand
Engagement
Brand Engagement
Unleash your inner brand personality
with our brand strategy workshops.
Unleash your inner brand personality with our brand strategy workshops.
Harvest
Hour
Harvest Hour
Deploy your custom-built marketing
plan that maximizes engagement.
Deploy your custom-built marketing plan that maximizes engagement.
How It Works
Intuitive Exercises
Workshops
Gamified Tools
Conversations
CornerStone is a highly intensive modular marketing program
that runs from 2 days to 2 months and establishes your
positioning, brand strategy, and campaign roadmap.
CornerStone is a highly intensive modular marketing program that runs from 2 days to 2 months and establishes your positioning, brand strategy, and campaign roadmap.
Strategic Steps
Step 1
Kicking off with
pre-work review
Step 3
Strategizing
your prospects
Step 5
Shaping your
program portfolio
Step 7
Creating your
marketing strategy
Step 2
Aligning vision
and direction
Step 4
Curating your
prospect pathways
Step 6
Building your
brand strategy
Step 8
Delivering your
marketing plan
Strategic Steps
Step 1
Kicking off with pre-work review
Step 2
Aligning vision and direction
Step 3
Strategizing your prospects
Step 4
Curating your prospect pathways
Step 5
Shaping your program portfolio
Step 6
Building your brand strategy
Step 7
Creating your marketing strategy
Step 8
Delivering your marketing plan
Activity Flow
Positioning
Golden Pyramid
Problem Priority Matrix
Audience Segmentation
Program Portfolio
Persona Building
Branding
Brand Messaging
Reputation & Emotion
Brand Personality
Voice & Tone
Brand Values
Go-to-market
Buyer Journey & Funnels
Website Strategy
Acquisition Pipeline
Nurture Sequence
Analytics Dashboard
Fernando Ramirez
CTC Business Manager

