It takes a squad to run the Marketing Manna blog like a well-oiled machine. Do you also have a squad you’re thankful for?

Losin’ sight of the details in your website’s messaging will make you end up losin’ much more than you know.

If you don’t pay attention to the little details in your marketing now, you might end up paying a lot more than just attention.

The key to an unbeatable marketing deal is understanding who should be making a down payment for your marketing.

Is the data you’re collecting driving you to ask the right questions or shape the right answers?

Make a decision to ask yourself this question the next time you go about collecting data for your marketing.

How can you correctly decipher what your prospects want to say? Just treat them as you would a crying baby.

How you name your brand can either make your brand stand out and shine or prove to be a total wipeout.

The bottom line of modern marketing is that brands often get this fundamental ingredient jumbled up.

Making your brand relevant can sometimes be just a matter of finding your prospects in their most natural position.

It took a half-bitten potato chip of an observant 4-year-old for this marketer to see the real picture.

Business development is truly effective only when marketing and sales are married to the brand’s cause.

Click here to know why your readers may hit the unsubscribe button – straight from the mouth of a subscriber.

Most marketing messages are just like the bumper stickers on this car. Make them stick in our minds, not just your bumpers.

It's not the medium that carries your marketing message to prospects but your message that carries the medium.

To do marketing that captivates your prospects, you need to capture much more than just their email addresses.

Leave behind the stories you heard and you’ll be left with no heroes to help you launch your marketing game.

This famous brand’s name change is a classic example of how not to reposition yourself in the minds of your prospects.

Six years ago on this day 40 Parables was born, and 2,190 days later we’re still making every day count!

Spooking your prospects with ‘trick or treat’ strategies may land you in the starring role of a horror story.

Most brands don’t pay attention to the noise around them. Here’s how you can lean in to listen and learn more from your prospects.

The very thing that’s awesome about automation can quickly turn awful if you’re not careful with it.

Apple just wiped off its innovative reputation with this new product launch that spells more buck than bang.

It took only a bit of creative thinking for this insurance company to get dressed for a marketing win this Halloween.

How a brand serves (an apology to) its customers is the not-so-secret sauce to earning or losing their trust.

Most brands fail at marketing by explaining why they are better than their peers. Here’s how you can be different.

Take a swig from this beer brand and learn how to create star-worthy fizz by joining the viral bandwagon.

Level up your marketing game by finding this killer marketing message hidden in this hit TV series.