You can get breakthrough names for movies if you remember that movies are brands too.

Naming a movie sequel is as much a branding exercise as naming a product, but this filmmaker seems to be lost for words.

Marketing can be at its creative best when brands don’t put a limit to the definition of marketing.

Striking a successful partnership with a brand is about much more than just promoting and selling your offerings.

This recreation of a beloved fictional character’s house proves that a great name is half the branding battle won!

It only took a detour from the crowded lane for this car manufacturer to stand out from its competitors.

If you think your offering isn’t unique enough to catch your prospects’ attention, here’s how you can stand out!

Keep an eye on your branding because here’s why people are buying the brand rather than the offering.

To celebrate a milestone, this entertainment brand said nothing but made its viewers imagine with their eyes.

You really don’t need to do much to get an off-the-charts reaction from prospects if you know how to leverage it.

Good marketing is all about bringing a smile to your prospects just as this dentist has done.

Get your prospects to chase you by giving them a sweet deal that’ll make them go all the way to the bank!

This vaccine brand took a shot at naming itself and ended up vexing many with its name choice.

A glance at the U.S. federal calendar shows that well-planned holidays are the secret to planning your holidays well.

On this Labor Day, hit the pause button and take a well-deserved rest from the labors of running a brand.

If you can’t decide whether your glass is half-full or half-empty, it’s probably time for a change in perspective – just ask a marketer!

Is your website answering the right questions that even your prospects aren’t even thinking of asking?

Real marketing is nothing like what most of us visualize it to be – all marketers worth their salt will tell you so.

The difference between brands that fail and brands that succeed lies in their ability to survive or thrive.

The best way to market your offering is to figure out the best time to think about marketing your offering.

Sacrificing a comma in your marketing copy can spell the end for you and your prospects – ask this man who’s seen it first-hand.

If you’re tired of long meetings that go everywhere but reach nowhere, this free tool will set you free from meeting madness!

You’ll see that real marketing takes place when you fight for change in your prospect’s heart and wallet.

Remember to watch your words because anything you say can and will be used for or against you.

The marketers who tell you not to put all your eggs in one basket have likely not cracked the secret to marketing success.

There’s nothing more distracting than marketers who have been diagnosed with this curious behavioral pattern.

If you want to get rich telling marketing stories that sell, take a page out of this prince’s book of royal fables.

Find out how swapping your prepositions can change the whole direction of your conversation with your prospects.