Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
$10 or $100
Wed, Feb 01, 2023
A $10 bill recently revealed the real poverty in our marketing!
I got a crumbled $10 bill on which someone had written $100.
This is often what we try to do with marketing.
We say that we are premium, but we appear average.
We claim that we are the world’s best, but the best never need to claim that.
We talk ourselves up the stairs, without realizing our prospects are still way down and never got onboard this trip in the first place.
We exaggerate by saying we are 10X better than we actually are.
It doesn’t matter what we think this dollar bill is worth, or what we try to write and rewrite it as.
It only matters what they think.
Takeaway
Is your brand claiming to be a $100 bill when it is not? Share with me here.