Marketing Manna

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Hook ‘em

Why is marketing very similar to fishing?

Most marketers are honestly fishing most of the time.

They can’t really see below the surface and struggle to figure out where the fish are swimming.

But the biggest issue is the hook (or rather, the lack of a compelling one). 

Sure, the occasional fish will bite, but to get a satisfactory catch, marketers need to be willing to get a really good hook.

And often our hooks are very average, just like every other hook, and are often netting far less than we hope.

But the better the hook, the heavier the catch.

Takeaway

The best marketers get ‘em hook, line, and sinker, for a reason.

How compelling is your hook? Share with me here.

Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.

Steve Jobs

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.