Marketing Manna
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Royal burn
Mon, Jan 30, 2023
While I was in NYC for Christmas and walking through Manhattan, I couldn’t miss a royal burn by the Manhattan Mini Storage Company.
The storage company was cashing in on the public opinion against Prince Andrew and made a series of hoardings with some brilliant messaging, as you can see below.
In the process, they did 3 cool things:
1. Pointed to an easy public enemy
2. Won hearts with their humor and tone
3. Got their point across very well because of the comparison
Build your marketing around established messaging and you can live like a royal!
Takeaway
Your messaging doesn’t need to be about you.
How many storage companies in Manhattan do you know now? I’d love to know!
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
