Public service announcement: Please don’t create any more content. 

The world is going crazy with content and doesn’t need yet another e-book, blog, or webinar. 

There are millions to choose from within each of the above categories. 

People are creating content because they assume or discover that it brings leads. 

If content truly brings leads, why are you not even opening that random new e-book, blog post, or webinar invite that hit your inbox today?

It’s probably because that content didn’t appear to be valuable enough for you to take action on. 

Instead of just creating content, we should be intentionally aiming to create value. 

Every piece of content must be vetted to see if it is actually valuable. 

If not, we are just creating content that will get mailed, but rarely seen, much less consumed or valued!