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STOP creating content!

Public service announcement: Please don’t create any more content. 

The world is going crazy with content and doesn’t need yet another e-book, blog, or webinar. 

There are millions to choose from within each of the above categories. 

People are creating content because they assume or discover that it brings leads. 

If content truly brings leads, why are you not even opening that random new e-book, blog post, or webinar invite that hit your inbox today?

It’s probably because that content didn’t appear to be valuable enough for you to take action on. 

Instead of just creating content, we should be intentionally aiming to create value

Every piece of content must be vetted to see if it is actually valuable. 

If not, we are just creating content that will get mailed, but rarely seen, much less consumed or valued!

Takeaway

Stop creating content. Start creating value. Ship your content only if it is really valuable.

Would an audit of your content reveal that you are creating content or value? Share with me here.

If your presence doesn't add value, your absence won't make a difference.

Zero Dean

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.