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Claim the calendar
Mon, May 17, 2021
How do you ensure that your product is indispensable even during a recession?
By integrating it into the core of all the products your customers use so that they can’t operate without it.
The products that see the lowest churn are the last ones to be cut during a recession.
Likewise, how do you ensure that your ads are cutting through the clutter?
By integrating it into your customer’s daily life – and, if possible, calendar – just as KitKat does in this unofficial spec ad designed by Sam Hennig.
My last post showed how KitKat was willing to laugh about itself and stand by its own beliefs rather than run for profits.
Today’s post shows how this ad (albeit speculative) hits several marketing sweet spots.
In this ad, KitKat isn’t talking about itself but about you.
It’s not taking you to its world but coming to your calendar instead.
It’s not talking about what you need to get done but about the break you need from your calendar.
Have you claimed a spot in your customers’ calendars? Let me know here.