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Call me, maybe!

I get at least one sales call a day, albeit unsolicited. 

My standard response is, “I’m all set. Can you please take this phone number off your list so that I don’t get such calls anymore?”

I’ve observed that my callers are usually one of four types:

Type A – They really are Type A people who won’t take no for an answer or hang up. Eventually, I hang up on them.

Type B – They’re not at all Type A people. They hang up before I even complete my standard response. 

Type C – They apologize for the interruption and promise to take my number off the list. 

Type D – They’re the ones calling back about the computer repair I supposedly ordered, the vacation package I allegedly checked online, and so on. All their stories and claims are hilarious!

Guess which type gets me talking the most?

Type D, because even if their stories are far-fetched, they’re still interesting stories rather than boring sales pitches.

I don’t like sales calls, but if you have a good story to engage me and make me laugh, call me, maybe!

Takeaway

Once upon a time, we needed less selling and more storytelling. 

That time is now. 

If we can do that, we’ll all live happily ever after! 

What’s the most interesting story you’ve heard on a sales call? Let me know! 

The universe is made of stories, not of atoms.

Muriel Rukeyser

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.