Marketing Manna

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Sleepless in Southwest

Southwest flight attendants are hilarious!

They are known for making the in-flight safety demonstration fun and for being very witty with their words. 

In fact, listening to flight attendants is not really something most passengers look forward to, and so most people tune out when they start talking.

I love listening to what they say and always wonder if it could have been said better. 

Just recently, I was on a 5 a.m. flight from Dallas, which landed 3 hours later. 

Instead of the regular announcements, the flight attendant took to the microphone and said, “Welcome to Cincinnati. I’m supposed to say a bunch of announcements, but I forgot them all because I just loved watching you sleep. Luckily for you, you won’t see this creepy flight attendant again, or even remember her if you do.”

The whole flight went from sleeping to uncontrollably laughing in 10 seconds!

There are flight attendants who think their job is to take passengers from point A to point B. 

Then there are flight attendants who realize that they can make that flight memorable, as well.

Takeaway

Messaging, when memorable, becomes marketing!

How memorable is your messaging? I’d love to know!

Rules are what the artist breaks; the memorable never emerged from a formula.

Bill Bernbach

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.