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Tue, Dec 21, 2021
Is it possible to take your marketing to the grave?
Last week, I was talking with an ex-employee who had applied for a job at another organization.
After finishing all the rounds of the interview process, they still didn’t confirm him because of a salary issue.
They were offering half of what we paid him – 60% less than what he asked for and definitely much less than what he was worth.
If the salary was an issue (by a mile or two), they should have raised it in the first round, not after numerous interview rounds.
When I asked him for their explanation, he said that the recruiter replied with the words, ”Company Policy”.
Often companies don’t realize that you are marketing not just to prospects, but first and foremost, to employees.
Marketing is applicable not just in sales, but also in HR.
Your employees are always your greatest advocates and your best brand ambassadors.
Hence, recruiting processes must be completely owned by marketing and operated with tender loving care.
To answer my first question at the top of this post – I don’t know if you can take marketing to the grave, but pathetic marketing can surely take your company to its grave.
Are you marketing your brand well in your hiring processes? Let me know here.