Marketing Manna

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Mess up, own up!

I messed up! 

Every day we craft our daily blog with pride and painstaking effort.

However, for the first time ever, last Friday we sent out the daily marketing manna email with the Thursday email’s subject line.

🤦🏻

For some, that might not even be an issue but for us this is a fall from the ‘attention to detail’ policy that we religiously subscribe to.

Sure, we have a few good excuses.

But the buck stops with me, implying that I have no excuses. 

My team helps me put the email together daily, and I’ve asked that we review the process together to see how we can prevent this issue from happening again.

Often I have seen other brands prefer not to address similar lapses in order to not draw attention to it. 

But shouldn’t we? 

Even though we aim for the highest standards, we’re imperfect humans after all. 

I’m owning up today because I messed up.

I want to continue to aspire to maintain the highest standards but also acknowledge that falling is a possibility. 

But when I fall and mess up, I’ll stand tall and own up. 

If I’m not human, how can I serve other humans?

Takeaway

Aim to be invincible, but don’t claim to be infallible.

Are you living up to what you claim? Click here and share your thoughts.

Accountability breeds response-ability.

Stephen R. Covey

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.