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TASTE AND SEE

Greatness

Thu, Jul 07, 2022

Great copy can greatly change minds.

Takeaway

Fighting the marketing war without a brilliant copywriter is like going into battle with a blunt sword.

What was your first reaction on seeing this ad? I’d love to know!

Copywriters are true alchemists. They transform ordinary paper, ink, and digital information into something worth far more than gold.

TJ Rohleder

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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