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Evernote ever 40% off

Evernote is always trying to get me to upgrade to a paid plan.

It tells me to take advantage of this amazing 40% deal, which will expire soon.

The only problem with the offer is that it never expires.

I see this ad (see below) many times whenever I log on to Evernote. 

Sometimes it interrupts me as I try to access my notes.

But what’s most annoying is this – if it’s a special deal, it should be a deal and it should be special, not an offer you run every day for years!

Because even if it’s a great deal, I feel I can buy it whenever I want since this ad is always in my face.

     

Takeaway

A deal should be one that merits action within a set time to get an advantage. Anything else is just poor pricing or sloppy sales.

Are your pricing specials really special to your customers and prospects? Let me know here.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip Kotler

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.