Marketing Manna

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Space jam

A character-related conversation is complicated.

Especially if it’s the invisible character on your keyboard – space!

A colleague once used the shortest Bible verse – “Jesus wept.” (John 11:35) – in a post.

He wrote “Jesus  wept.” with an extra space in between.

When I corrected it, he asked, “What’s the big deal?”

So I edited it to “Jesus     wept.” and asked, “Is this a big deal?” knowing we could get into a jam!

“Yes, it looks erroneous. The words need to be closer.”

“Then what about the first case with a single extra space?”

“I didn’t even see that gap and even when you told me, I didn’t mind it.”

“Can it be a big deal for even one reader?”

“Yes.”

If you’re trying to convince a reader with words, the last thing you want is a simple/silly error that:

  1. Distracts the reader
  2. Ruins the reading experience
  3. Conveys editorial unprofessionalism
  4. Increases friction toward that call to action

Takeaway

  1. Write so as to make the reader smile. Write so as to not make Jesus weep.
  2. Being faithful in the little things helps you become fruitful in a lot.

Tell me if the marketer in you aims to be careful in everything you say and every message you send.

Everything you say and the way you say everything sends a message.

Nicolas Hayek

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.