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Brand vs. Human
Thu, Nov 24, 2022
Do we really need a holiday to remind us to be thankful?
Yes! In fact, humans require a reminder to do even the most basic things if it primarily benefits other humans.
That’s just how we are wired – to think of ourselves first.
Why else do you think words like selfish and self-centered were even created?
That’s where brands that are really humane have a great chance to stand out.
Every customer, every transaction, and every complaint is an opportunity for a brand to be thankful.
Swap that urge to be defensive with a posture of appreciation.
Replace that curt response with a courteous one.
Say thanks when you have the chance to.
Thank you for reading thus far and have a Happy Thanksgiving!