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Brand vs. Human

Do we really need a holiday to remind us to be thankful?

Yes! In fact, humans require a reminder to do even the most basic things if it primarily benefits other humans.

That’s just how we are wired – to think of ourselves first. 

Why else do you think words like selfish and self-centered were even created?

That’s where brands that are really humane have a great chance to stand out. 

Every customer, every transaction, and every complaint is an opportunity for a brand to be thankful. 

Swap that urge to be defensive with a posture of appreciation

Replace that curt response with a courteous one.

Say thanks when you have the chance to.

Takeaway

Being thankful can defuse any tense moments with your customers. Plus, it makes your brand that much more humane.

Thank you for reading thus far and have a Happy Thanksgiving!

When eating fruit, remember the one who planted the tree.

Vietnamese Proverb

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.