What do SaaS products wait for with bated breath during a free trial? 

I use Time Doctor to track my time, especially because I work on client projects that are billed by the hour. 

Unlike other brands, Time Doctor has managed to convince users to add their credit card information during the free trial with some brilliant thinking as shown below:

1. They are calling it a special one-time offer: Title the talk, because starting with the title will cause us to trust them even before we’ve read the rest
2. They are making us feel special: Talk to our hearts, not just our heads
3. They are instilling a sense of urgency: Tell us this offer leaves when we leave and many won’t leave without considering the offer
4. They’re offering a $100 credit: Complement the call-to-action with credit and you can increase compliance
5. They’ve made it simple to sign up: One message and one call-to-action per screen calls people to action, unlike many others