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Dr. Time

What do SaaS products wait for with bated breath during a free trial? 

I use Time Doctor to track my time, especially because I work on client projects that are billed by the hour. 

Unlike other brands, Time Doctor has managed to convince users to add their credit card information during the free trial with some brilliant thinking as shown below:

  1. They are calling it a special one-time offer: Title the talk, because starting with the title will cause us to trust them even before we’ve read the rest
  2. They are making us feel special: Talk to our hearts, not just our heads
  3. They are instilling a sense of urgency: Tell us this offer leaves when we leave and many won’t leave without considering the offer
  4. They’re offering a $100 credit: Complement the call-to-action with credit and you can increase compliance
  5. They’ve made it simple to sign up: One message and one call-to-action per screen calls people to action, unlike many others

Takeaway

Sound Strategy + Memorable Messaging + Clear CTA = Action

What is one thing you can take away from this example and apply in your case? I’d love to know!

The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

Derek Sivers

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.