Marketing Manna
Share your story better
with our 1-minute manna
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.
Mobile phone vs. Megaphone
Fri, Sep 02, 2022
If you’re using your church’s mobile app primarily to push more information (instead of listening to your people), you may be using the wrong device.
Most church apps are often used only in two ways – either to let the congregation access resources – old sermons, information, etc., or to be told more/new things.
A pastor I was talking with uttered the honest truth – “Come to think of it, the only thing we ask them to bring are themselves and their tithes on Sunday. The rest of the time we are telling them stuff, but I can’t remember when they told us anything.”
“When was the last time you asked them anything on the app?”, I asked.
“I don’t think we’ve ever done that,” he replied, sheepishly.
Takeaway
The first is for you to talk and listen to people. The second is used only to shout louder.
Are you really listening to your people? Do share!