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Unexpected & united

Heat advisories, like the ones we’re having across the nation this week, are never enjoyable. 

Neither is fighting climate change.

But, the United Nations found a way to unite the world around the unexpected, as shown in this brilliant two-minute video below.

 

Takeaway

The unexpected muses the memory, while the expected misses the mark.

Be unexpected!

What was the highest temperature in your city this week? Share with me here.

When you can do a common thing in an uncommon way; you will command the attention of the world.

George Washington Carver

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.