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Read or remember?

Instructions are often written to be read. 

Rarely are they written to be remembered.



Imagine the
conversation in this pool when someone talks about pee, or wanting to go to the restroom, etc.

Immediately, they will talk about this sign at the entrance of the pool. 

They probably had a good round of laughter about it when they got into the pool as well.

The sign wasn’t just created to be read. It was created to be remembered!

Takeaway

Don’t settle for messages that will just be read. Aim to be remembered.

Is your brand creating a readable message or crafting an unforgettable one? Share with me here.

We do not remember days, we remember moments.

Cesare Pavese

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.