Marketing Manna

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(S)he loves me, (s)he loves me not!

Oh, how we forget that people are meant to be in relationships with brands.

Sure, we might not be thrilled about the brand of salt we buy.

But most brands have the option to court and woo us.

And fighting and fallout are common in relationships with brands, too. 

So what should a brand do when people want to leave?

Let me tell you what it shouldn’t do because someone did just that. 

I recently unsubscribed from an emailing list and was taken to a page with just two lines on it. 👇🏽

Dear [not provided],

We are sorry to lose you. Click here if you change your mind.

I wish I could ask them:

  1. If you can’t recall my name, how can you know me?
  2. Sorry to lose me? You couldn’t care to write a bit more/better?
  3. After this, why do you even think I’ll change my mind?

Your unsubscribe page is the intervention point in your relationship. 

Choose your words wisely. They may be your last as a lover!

Takeaway

To know if a brand really cares, you should see its reaction when its relationship with you is at stake.

Are you in a relationship with brands? Does your brand have a relationship with its prospects? Drop me an email and let me know.

If your brand lacks sensuality, it has got no power.

Lebo Grand

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.