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Boring -> Brilliant

Munchkin & Bear is brilliant!

They just made the boring parts of their website interesting as shown in the picture below!

Even boring things – such as privacy policy, security policy, and terms of use – can bring a smile to your face when they are termed as ‘THE BORING BITS’.

Takeaway

People smile and talk about you when you make whatever’s boring, interesting. 

 What boring thing have you made brilliant? I’d love to know! 

The most ordinary word, when put into place, suddenly acquires brilliance.

Robert Bresson

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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