Marketing Manna

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People problem

Marketing is in the business of understanding people.

It’s not a problem of being able to sell your offering to people. That’s sales.

Marketing is the art of knowing people – knowing people well enough that you can start with them and make everything about them!

Marketing helps you start with the prospect and the problem, not the product.

In short, marketing is really all about the people problem.

Because the real problem that marketing solves is not a website problem, a campaign problem, or an email problem.

Takeaway

If you can’t understand people, you can’t understand marketing!

 What do you think marketing is? Click here to share your thoughts.

There may be customers without brands, but there are no brands without customers.

Anon

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.