Marketing Manna

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morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
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We need an email address to deliver fresh manna daily!

Don’t contact form

Have you ever come across a contact form from a brand that clearly didn’t want to be contacted?

I did.

The message field in the form had a total character limit of 100.

The three lines above contain 122 characters, but they couldn’t even bear to read that much!

How much would it have cost them to read a normal contact message, that typically ranges from 250–500 characters?

Takeaway

If you don’t want to listen to what people want to say, why even offer a contact form?

Is your contact form inviting or intimidating? Share with me here.

How you think about your customers influences how you respond to them.

Marilyn Suttle

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.