Marketing Manna

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A new season of Marketing Manna is coming! Sign up to stay informed and receive your daily bread as soon as we go live.

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Hammer & nails

I sign up for multiple credit cards every year to maximize miles, points, and bonuses. 

A few months ago, I signed up for the Chase Ink credit card.

Within a month of using it, I got another letter from Chase in the mail, as shown in the image below.

I was being invited to sign up for the same credit card that I had just opened with Chase that very month!

This happens so often. 

I connected with a CEO recently and mailed him about a meeting place to catch up for lunch. 

He replied with a location, and the next day onward I’d started receiving his company’s blog in my inbox. 

When we lose sight of marketing, every email address looks like a candidate to enter into our email marketing sequence.

When we lose sight of service, every customer looks like a candidate to be asked to buy the same thing again, while he/she is still using it. 

When we lose sight of wisdom, everything looks like nails and all we have is a hammer.

Takeaway

Treasure your customers with love. Don’t pressure them to leave because of your hammer.

Have you mindlessly been asked to be a customer again, while you were still one? Do share!

Treat the customer like you would want to be treated. Period!

Brad Schweig

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.