I sign up for multiple credit cards every year to maximize miles, points, and bonuses. 

A few months ago, I signed up for the Chase Ink credit card.

Within a month of using it, I got another letter from Chase in the mail, as shown in the image below.

I was being invited to sign up for the same credit card that I had just opened with Chase that very month!

This happens so often. 

I connected with a CEO recently and mailed him about a meeting place to catch up for lunch. 

He replied with a location, and the next day onward I’d started receiving his company’s blog in my inbox. 

When we lose sight of marketing, every email address looks like a candidate to enter into our email marketing sequence.

When we lose sight of service, every customer looks like a candidate to be asked to buy the same thing again, while he/she is still using it. 

When we lose sight of wisdom, everything looks like nails and all we have is a hammer.