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Dressing the President
Mon, Feb 20, 2023
President’s Day is here again!
It’s a great day to remember America’s presidents, both past and present.
However, for most people, this is just a regular holiday.
Except for brands like Brooks Brothers, who have been dressing almost every President since 1818.
The connection between Brooks Brothers and the Office of the President started early on.
Indeed, one of Brooks Brothers’ most illustrious presidential patrons was none other than Abraham Lincoln himself.
Lincoln’s usual stature (he stood at six feet, four inches) required custom tailoring, which made him a frequent visitor.
One of his most famous purchases was a frock coat worn to his second inauguration.
It was not only custom-made but also contained a custom-embroidered lining, featuring an American eagle and a banner that read “One Country, One Destiny.”
Sadly, Lincoln was to wear the same frock coat on the evening of the fatal attack at Ford’s Theatre.
The tradition of dressing the Chief Executive continued down through subsequent generations.
Ulysses S. Grant, Woodrow Wilson, and Theodore Roosevelt all wore Brooks Brothers to their inaugurations.
In more recent years, U.S. presidents have had differing political visions, but the one thing they have had in common is their patronage of America’s original clothier.
That’s the legacy of a brand like Brooks Brothers, for hundreds of years now.
If they are famous for one thing, it is for dressing the President.
How presidential is your brand? I’d love to know!