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Love is in the app

Yesterday, I talked about how Airbus reminded us that love is in the air.

Today, another example from Slack is reminding us that love is in the app!

Take a look at the description in the App store for Slack’s latest version to download/update.

Most brands aim to pack in keywords for the opportunity to leverage App Store Optimization (ASO).

Slack, (which arguably doesn’t need any more ASO) decided to turn this into an opportunity to just shower some love on their people.

Takeaway

People first > Product first, anyday!

How are you loving your people, especially where they least expect it? I’d love to know!

If you love your customer to death, you can’t go wrong.

Graham Day

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.