In 2021, Kia modernized its logo. 

The only problem is that people can’t actually seem to read and understand what it says. 

The new logo confused thousands of people, who read KIA as KN.

According to search engine trend statistics, it turns out that around 30,000 people in the U.S. are actively trying to figure out what the “KN car” actually is, and here’s the proof from Rob Stumpf’s Google Analytics report.

30,000 people a month = 1 person per minute who saw the logo and decided to google what a KN car is. 

Imagine the number of people who saw it and wanted to google it, but forgot, or didn’t google it at all.

Personally, I think that KIA could have been written in a cooler manner.

But those who didn’t know KIA before could easily be left behind with a stunt like this.

And that is exactly what happens to thousands of people every month.