What’s the most memorable thing about your brand?

Chet Holmes outdid himself when he wrote The Ultimate Sales Machine.

A bestseller for sellers and others, that book is a masterpiece, but one thing stands out above the rest when you read the book.

It’s what Chet says you need to have in order to power through and achieve success.  

And that is—pig-headed discipline and determination!

This is because Chet repeats the phrase over a hundred times throughout the course of the book, so that it eventually stays with you. 

Just like how you start picturing a lizard in your mind when you hear the phrase “15 minutes can save you …”

Chet hit the nail on the head when he implied that it’s not about doing 4,000 things, but rather doing that one thing 4,000 times and doing it well.

When we keep repeating the same phrase, it becomes second nature to our listeners, readers, prospects, and customers.

And that’s when it starts to become the most memorable thing about our brand to them.