Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Tell me why

Cheddar Up raised the bar higher with a simple understanding of human behavior. 

Typically, most forms will try and push us to become subscribers without telling us why, or what our benefit is.

Often, brands will also try to get us to create accounts with them, even when there’s little to no value in doing so.

But, Cheddar Up is taking the time to explain the benefit with a clear value proposition.

  1. Click here to create my account with the info I already have typed – SO THAT I can enjoy faster checkouts
  2. Click here to send me 3 (very specific) emails – SO THAT I can learn about free payments and forms

Takeaway

Tell me why. Then I’ll buy!

Is your brand clearly communicating its value proposition to your customers? Share with me here.

Everything is complicated if no one explains it to you.

Fredrik Backman

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.