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Tell me why
Wed, Sep 07, 2022
Cheddar Up raised the bar higher with a simple understanding of human behavior.
Typically, most forms will try and push us to become subscribers without telling us why, or what our benefit is.
Often, brands will also try to get us to create accounts with them, even when there’s little to no value in doing so.
But, Cheddar Up is taking the time to explain the benefit with a clear value proposition.
- Click here to create my account with the info I already have typed – SO THAT I can enjoy faster checkouts
- Click here to send me 3 (very specific) emails – SO THAT I can learn about free payments and forms
Takeaway
Tell me why. Then I’ll buy!
Is your brand clearly communicating its value proposition to your customers? Share with me here.
Everything is complicated if no one explains it to you.
