Ever wondered what the secret to a good podcast is? 

Why are people willing to invest half an hour into listening to multiple people talk?

It’s the same reason why Word-of-Mouth is the most convincing marketing weapon.

The secret is that it empowers people with the superpower to become ear witnesses.

When brands ask people how they came across those brands, a frequent response is, “I heard about it somewhere.”

All our lives, we’ve learned something or the other through listening.

Whether we are studying in a classroom setting, talking to people, or participating in discussions, we are learning by listening.