Marketing Manna

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Powerful podcasts

Ever wondered what the secret to a good podcast is? 

Why are people willing to invest half an hour into listening to multiple people talk?

It’s the same reason why Word-of-Mouth is the most convincing marketing weapon.

The secret is that it empowers people with the superpower to become ear witnesses.

When brands ask people how they came across those brands, a frequent response is, “I heard about it somewhere.”

All our lives, we’ve learned something or the other through listening.

Whether we are studying in a classroom setting, talking to people, or participating in discussions, we are learning by listening.

Takeaway

If you want people to learn more about you, give them the chance to listen and be an ear witness for your brand.

Are you giving your prospects enough chances to listen? I’d love to know!

Listening is being able to be changed by the other person.

Alan Alda

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.