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Fat -> Fit

Good marketers win customers over with mere words.

Great marketers don’t even need that!

This ad by Gold’s Gym is pure gold dust. It leverages contrast to show how you can literally (and figuratively) transform from FAT to FIT.

Takeaway

Great messaging is not just a bunch of words.

It’s an idea that connects, not just some idioms that communicate.

Which other great ad comes to mind when you see this ad? Do let me know!

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.