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Seeing is imagining

Continuing with this week’s theme of short posts, here’s an apt ode to one of the most creative brands on earth!

Disneyland Paris celebrated its 30th anniversary without saying a word and taught us how to be more creative than narrative.

Reading and hearing can only make us understand with our heads. Seeing helps us imagine with our hearts!

Takeaway

You evoke smiles when you tug at people’s heartstrings, and yes, there are no strings in the head to tug at.

Tell me which emotion you felt when you caught the cleverness of Disney in this image!

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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