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Say those magic words again

If you know me well, you know my weakness for ice cream!

When I recently stopped for gas at a nearby QuikTrip, I stepped in for a soft serve. 

The server in the QT Kitchens who got it for me said, “See you next time.”

The cashier also said the same line when I paid for it. 

Hmm! That coincidence was so compelling (and the ice cream, too) that I just knew I had to investigate.

I went back another day for more soft serve, and the same thing happened with some other staff members.

I tried another QuikTrip in the adjacent city and the staff there ended with the same four words.

I tried a RaceTrac gas station and they just said “Thank you.” 

I did multiple tests, ate lots of ice cream, and realized that QuikTrip:

  1. Is very intentional about its messaging
  2. Has instructed ALL its staff to end every customer conversation this way
  3. Is ending every transaction by inviting all customers to return and be repeat clients

QuikTrip surely saw me the next time!

Takeaway

Don’t just say bye. End with intention and an invitation so that it’s never an end in itself. 

Do you use such magic words at the end of your conversation with clients? Drop me an email if you do.

Words are free. It's how you use them (or not) that may cost you.

Rev. J Martin

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.