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Defining marketing

All week I’ve been raving about how AirBnB partnered with Disney to recreate Winnie-the-Pooh’s home in celebration of this iconic character’s 95th anniversary. 

Up to four guests can reserve a stay in this treehouse by paying $105 for a night. 

For ardent fans, it’s a big temptation worth indulging in. In fact, this one-off stay is currently sold out!

But why did AirBnB help to build and sell such a stay? 

Technically, this is a new product line to increase revenue.

In reality, this is a marketing campaign to celebrate something that their community will cherish in order to accelerate brand recall.

Marketing is not limited to blogs, webinars, and e-books.

It includes whatever helps your brand find a place in your prospect’s heart.

Takeaway

Most marketers remain mediocre because they don’t know what all marketing can be. 

For today’s takeaway, take away from your marketing mind the notion that marketing is just an activity. It’s anything that makes sales superfluous. 

How would you define marketing? Click here  – I’m curious to know.

The aim of marketing is to make selling superfluous.

Peter Drucker

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.