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Partnering in marketing

Yesterday I wrote about how AirBnb partnered with Disney to celebrate the 95th anniversary of Winnie-the-Pooh.

Brands often partner with each other to offer complementary services.

For example, fuel brands partner with gas stations to offer customers a chance to make quick purchases when stopping for gas. 

But AirBnB and Disney’s partnership is a great example of how two very creative brands joined forces to make:

  1. A marketing statement
  2. The customer smile
  3. Us love them both!

Customers weren’t asking for a home just like Winnie’s. They never asked for such a service.

That’s why partnerships shouldn’t just be considered for complementing services, but also for creating marketing impact.

Takeaway

Partner with brands to multiply marketing impact, not just to sell more of your offerings.

Whom would you partner with today to make a marketing statement? Click here and share your thoughts.

Coming together is a beginning. Keeping together is progress. Working together is success.

Henry Ford

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.