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Partnering in marketing
Tue, Sep 21, 2021
Yesterday I wrote about how AirBnb partnered with Disney to celebrate the 95th anniversary of Winnie-the-Pooh.
Brands often partner with each other to offer complementary services.
For example, fuel brands partner with gas stations to offer customers a chance to make quick purchases when stopping for gas.
But AirBnB and Disney’s partnership is a great example of how two very creative brands joined forces to make:
- A marketing statement
- The customer smile
- Us love them both!
Customers weren’t asking for a home just like Winnie’s. They never asked for such a service.
That’s why partnerships shouldn’t just be considered for complementing services, but also for creating marketing impact.
Whom would you partner with today to make a marketing statement? Click here and share your thoughts.