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Shiny squirrel syndrome

With just three Fun Fridays left in the summer, I wanted to tap into some funny marketing cartoons or marketoons on these last days of the week.

Tom Fishburne has carved a niche for himself as a marketoonist with some really funny marketoons. 

This one – the story of the shiny squirrel syndrome – is, alas, a comical tragedy. 

That’s because this is so true in most organizations that despite it being funny, it’s not really funny.

Marketing is a marathon, not a sprint. 

It needs patience, backing, and a dedication to test and pivot till you nail the template that works best for you.

Since marketing is also a constantly evolving domain, it keeps showing us these shiny squirrels that tend to distract us with the lure of easier tactics.

Careful planning, patience, and persistence are what separates great marketers from the rest who get easily distracted.

Takeaway

Marketing works best when you prioritize your plans and practice them till it’s time to pivot. Otherwise, marketing will just not work. Period.

How distracted are you and your marketing by those shiny squirrels and toys? Let me know  here. 

The result of information overload is usually distraction, and it dilutes your focus and takes you off your game.

Zig Ziglar

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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Share this with someone who needs it today.

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