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Tue, Nov 01, 2022
Yesterday, I talked about a brilliant bit of Bigfoot branding in Broken Bow, Oklahoma.
During that weekend trip to OK, we passed an accident site which revealed real marketing that was built for such a time as this.
The accident seemed to be just a fender bender, but one of the cars needed help and the truck that arrived for help was branded “Wreck A Mended Collision Repair”!
This brilliant brand name hit three birds with one stone:
- It pointed to its skill set – mending wrecks that happen due to accidents
- It tried to play on the word “recommended”, because trust is often why we go back to the same mechanic, dentist, or plumber
- It managed to leverage a bad situation into an unforgettable branding sign
What emotions does your brand name evoke? Let me know here!