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Recommended branding

Yesterday, I talked about a brilliant bit of Bigfoot branding in Broken Bow, Oklahoma.

During that weekend trip to OK, we passed an accident site which revealed real marketing that was built for such a time as this.

The accident seemed to be just a fender bender, but one of the cars needed help and the truck that arrived for help was branded “Wreck A Mended Collision Repair”!

 

 

This brilliant brand name hit three birds with one stone:

  1. It pointed to its skill set – mending wrecks that happen due to accidents
  2. It tried to play on the word “recommended”, because trust is often why we go back to the same mechanic, dentist, or plumber
  3. It managed to leverage a bad situation into an unforgettable branding sign

Takeaway

Branding is not just about ensuring recall, but also about evoking emotions of trust.

What emotions does your brand name evoke? Let me know here!

People rarely buy features. People sometimes buy benefits. People always buy emotion.

Glenn Fisher

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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