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Gas station on fire!

How can you pour more gas into your brand to fuel familiarity?

We recently took a weekend trip to a cabin in Broken Bow, Oklahoma, as a family.

Apart from some amazing log and luxury cabins for weekend retreats, this location is also famous for sightings of Bigfoot!

And every visitor knows about this loud and clear because of this gigantic hoarding of “Gasquatch” at a gas station in Broken Bow.

Gasquatch is one gas station’s brilliant take on Sasquatch, the ape-like creature that supposedly inhabits forests in North America. 

In fact, this hoarding makes us talk not only about Sasquatch and Bigfoot, but also about the clever advertising brains of that gas station too.

Naturally, everyone needs to fill gas and since most do before the drive back home, they are always going to remember only one gas station that was different from the rest. 

All other gas stations reminded us of their price

Gasquatch set our memory on fire.

Takeaway

If you aren’t the big brand, leverage the connection to that big brand.

What could your brand be connected to in order to fire up our imagination? I’d love to know!

People will ignore or skip anything they don’t like. So brands have to start making things they love.

Steve Pratt

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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Manna is tastiest when shared together. Share this with someone who needs it today.