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The 1% difference

Consider short-term (across 2 days) incremental change:

0.99 * 0.99 = 0.98

1.00 * 1.00 = 1.00

1.01 * 1.01 = 1.02

If you operate at optimal levels (or one level lower or higher as shown above), you will get the corresponding output. 

No surprise there. It’s just simple math.

Now, consider long-term (over 365 days) exponential change:

0.99 ^ 365 = 0.02 (Bad)

1.00 ^ 365 = 1.00 (Good)

1.01 ^ 365 = 37.78 (Great)

Operating at 1% lesser than the ideal level will cause you to lag behind the median. 

However, just being 1% better daily will result in a 97% increase in output annually, which gives you a chance to pull away from the pack.

Takeaway

  1. Don’t blog just twice and give up. Blog (daily or weekly) for a whole year to see the real impact.
  2. Don’t be satisfied with just being good. Jim Collins wrote ‘Good to Great’ for those who are easily satisfied.
  3. Beat the best even if it’s by 1% in some area, and you could see a 97% increase in return in that aspect.
  4. Always aim for exponential, not incremental growth.
  5. Thank your Math teacher for teaching you these truths.

Which of the three equations represent your current operating status? Let me know.

Good is the enemy of great.

Jim Collins

Kurian Babykutty

CEO, 40 Parables

Kurian’s a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.