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How to outrun Usain Bolt

It’s simple.

Run a mile.

Back in 2016, it was reported that Usain Bolt had apparently never run a mile.

That’s not really surprising because we’ve learned to expect the unexpected from the greatest sprinter in the world.

And that’s what makes him who he is.

The reason why Usain Bolt is Usain Bolt is also because:

  1. He only runs sprints, not marathons.
  2. He doesn’t win what he can run; he runs what he can win.
  3. He paints such a picture that you don’t realize #1 and #2.

Focus is fantastic, but the only thing that can make it even better is marketing your niche so well that people don’t see that it’s a niche.

Takeaway

If you could do only one thing, what would it be? Are you running hard in that lane?

Because if you do, not even Usain Bolt will be able to catch up. Let me know your thoughts here.

P.S. For the next 14 weeks from today till Labor Day, we’ll be celebrating Throwback Thursdays with some of last year’s manna that got the best response and ratings. 

P.P.S. We’re contemplating the idea of a book with the top 50 manna of the year. So please let me know if you like the ones we are reposting from last year. 

Have a great summer!

True expertise is the most potent form of authority.

Victoria Bond

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.