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Timed to perfection

Marketing, just like life, always comes full circle.

The features on Facebook that were most popular back in the day, are now also the most irritating ones on the platform.

Check out how Timex took the time to poke a hole in Apple’s messaging.



15 years ago, this
ad from Timex would not have made any sense at all. 

What’s important to us today may be irrelevant to us tomorrow. 

Sharing the right message at the right time could make all the difference!

Takeaway

Features are fleeting. Timing is everything.

Is your brand focused on the right features or the right timing? I’d love to know!

It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.

Anna Wintour

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.