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Not

We often talk about what we do, but not enough about what we don’t.

We proclaim what we do well, but rarely, what we abstain from.

We are loud about what we say yes to, but we rarely talk about what we say NO to.

Kroger is bold enough, as shown in the image below, to focus on what is NOT in their food, rather than what is.

If you are talking about what is NOT common between you and your competitors, don’t just focus on what you are. Instead, consider being more vocal about what you are NOT.

Takeaway

Sometimes, it’s better to talk about what you are not, rather than what you are.

What’s your NOT that you should NOT be silent about? Let me know here!

Today I will do what others won’t, so tomorrow I can accomplish what others can’t.

Jerry Rice

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.