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Funny -> Money

Why are some of the funniest brands always laughing all the way to the bank?

On this fun Friday, I want to point out how being funny ends up making money.

Some very famous brands such as Netflix, Charmin, Moosejaw, etc., are frequently funny on social media.

Many food-related brands such as KFC, Wendy’s, and even Seamless are often cracking crisp and tender jokes, too.

But even small brands that have a sense of humor and a brand voice that’s funny tend to be memorable and successful. 

Just like the image below!

But why is being funny a distinct advantage?

Because humor sets the prospect at ease. 

It even tears down walls of defence that they may have built up to resist the advance of many a brand. 

It brings them to an emotionally relaxed position where they tend to act impulsively and illogically. 

Maybe being funny ain’t such a bad strategy after all, especially since many brands can’t pull it off.

Takeaway

Being funny has a great chance of minting money. 

How does your brand approach humor? Let me know!

A joke's a very serious thing.

Charles Churchill

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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