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Funny -> Money
Fri, Aug 06, 2021
Why are some of the funniest brands always laughing all the way to the bank?
On this fun Friday, I want to point out how being funny ends up making money.
Some very famous brands such as Netflix, Charmin, Moosejaw, etc., are frequently funny on social media.
Many food-related brands such as KFC, Wendy’s, and even Seamless are often cracking crisp and tender jokes, too.
But even small brands that have a sense of humor and a brand voice that’s funny tend to be memorable and successful.
Just like the image below!
But why is being funny a distinct advantage?
Because humor sets the prospect at ease.
It even tears down walls of defence that they may have built up to resist the advance of many a brand.
It brings them to an emotionally relaxed position where they tend to act impulsively and illogically.
Maybe being funny ain’t such a bad strategy after all, especially since many brands can’t pull it off.
How does your brand approach humor? Let me know!