Marketing Manna

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Marketing iceberg

What you see -> Italy’s Lamont Marcell Jacobs just claimed the 100m men’s gold medal at the 2021 Tokyo Olympics. 

What you don’t -> He trained 5 years for a 10-second race!

Takeaway

Just like great athletics, great marketing is also an iceberg. 

You rarely see the effort that goes into a viral effort or the many efforts that are needed before that one viral win.

What will others see below the surface of your iceberg? I’d like to know!

Success is like an iceberg. Nobody sees the work that comprises it.

Jeffrey Fry

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.