Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Comma to the rescue

The story of Abraham’s unbelievable willingness to sacrifice his own son, Isaac, is an amazing picture of sacrifice. 

If you’re not familiar with the story, a quick read of Genesis 22 will help explain why God chose Abraham to be the father of Israel and blessed him with multitudes of descendants. 

To cut the story short, an angel of the Lord stepped in at the last minute to prevent the sacrifice. 

He told Abraham that God was pleased with Abraham’s obedience and to let Isaac go, transforming that distressed Friday afternoon into a joyous restoration and celebration. 

This Fun Friday, I want to point to an alternate storyline that could’ve happened if a comma had come to Isaac’s rescue, instead of the angel. 

Without meaning any disrespect to the incident, I’m hopeful that we can see the lighter side of this sacrifice while learning the importance of clear communication and attention to detail. 

Takeaway

Don’t sacrifice your amazing content because you didn’t proofread and pay attention to detail. 

A single error can distract your readers and take away your point and take them away from you. 

What does your proofreading process look like? Drop me a note here.

In order to cope with death, you need the correct punctuation.

Mandy Ashcraft

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.