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Marketing – before or after?

In the last 5 years, only one person has talked to me about their marketing before founding their brand.

About 99% of the people who approached me with marketing/sales inquiries came because their marketing wasn’t happening or their sales targets weren’t being met.

That’s because people often think that:

  1. They’re going to get a lot more sales than they actually do
  2. They can take care of the marketing (how hard can it be?)
  3. They need to focus on the offering and make it perfect

When your car breaks down, you take it to the mechanic. 

But when your brand breaks down, you think you can fix it yourself. 

The brands that win are intentional about marketing on day one, not the day before the sales deadline.

Takeaway

Those who think about marketing before building the offering reap results later. 

Those who think about marketing after building the offering are still welcome to ask for help!

Do you think of your marketing before or after? Click here and let me know.

Marketing goes wrong when it is perceived by companies as a bolt-on activity.

Michael Perry

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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