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Drive differently

Honda sold vehicles just as its Japanese and global competitors did. 

But its marketers always focused on how its vehicles drove differently rather than the vehicles themselves.

With ads like this, Honda was selling a different story, not just cars.

Takeaway

Focus not on your offering but on what your offering means to us.

Is your marketing driving in the same crowded lanes as your competitors? Let me know!

It is impossible to produce superior performance unless you do something different.

John Templeton

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
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Manna is tastiest when shared together. Share this with someone who needs it today.