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Winnie the winner!

Winnie-the-Pooh turned 95!

So AirBnB partnered with Disney to make a special AirBnB where you can immerse yourself in the iconic world of Pooh and his friends.

Last week I mentioned Disneyland Paris’s creativity in celebrating its 30th anniversary.

But guess what’s the sweetest thing about Winnie’s anniversary?

The name of the AirBnb residence, which is…wait for it…drum roll…BearBnB! 

They were very intentional about its name and didn’t call it what it is – the Winnie-the-Pooh residence – but rather found a name that’s as warm as Winnie!

Because a good brand name is a marketer’s best friend – it’s memorable, tugs at those heartstrings, and draws out your emotions – and your wallet!

Takeaway

A great name is half the branding battle won!

How intentional are you about your brand name? Let me know!

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

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