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WiFi password

Your WiFi password greatly reveals your attention to detail. 

I was getting my teeth cleaned at a dentist’s office recently. 

Just as the cleaning was about to begin, I wanted to play a video on my phone and the cell phone coverage wasn’t too great. 

So, I decided to connect to the WiFi and tried to remember the password. 

In fact, it quickly came to mind because the password was a distinct one – cleanteeth

I had seen it in the lobby and even though I didn’t think about it then, I remembered it clearly when I wanted to. 

If it were ‘dentist19502’, ‘qwe!@#152AE’, or any other highly-secure but hard-to-remember password, it would not have been as human-friendly.

Takeaway

Design for humans and detail it for our brains, to deliver an unforgettable experience.

How interesting or memorable is your WiFi password? Do share!

The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.

Charles Eames

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.