Marketing Manna

Get fresh manna every
morning in your inbox

Get fresh manna every morning in your inbox

Knowing who you are makes sharing sweeter for us!
Knowing who you are makes sharing sweeter for us!
We need an email address to deliver fresh manna daily!
We need an email address to deliver fresh manna daily!

Stop imagining

99% of landing and home pages are not designed well enough to land the customer. 

They’re what I call Marketomb, a place where most good ideas go to die. 

This happens because most marketers mindlessly use this frequently followed formula:

  1. Above-the-fold image or video
  2. 3-liner text
  3. 3 icons for features
  4. 3 carousel testimonials
  5. Call to action
  6. Footer

Stop the madness. 

Imagine what a good landing or home page would look like.

Now stop imagining and see the first fold of dbrand’s home page in the image below.

dbrand has nailed it and crushed the myth of a successful page with very little text and none of the usual formula.

Instead, it has used beautiful imagery, crisp and captivating content, forceful calls to action, and a great scrolling experience.

Stop imagining a great landing or home page, or building one that looks like every other landing page.

Build one that stops us in our tracks – or wish your good ideas RIP at Marketomb!

Takeaway

Following frivolous formulae in marketing will often be like following the pied piper to our end. 

Are you imagining or building a wow website? Click here and let me know.

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Milton Glaser

Kurian Babykutty

CEO, 40 Parables

Kurian's a steward of storytelling and a keen observer of people, which is why he geeks out on making marketing meaningful.

Manna is tastiest when shared together.
Share this with someone who needs it today.

Manna is tastiest when shared together. Share this with someone who needs it today.