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Mon, May 10, 2021
99% of landing and home pages are not designed well enough to land the customer.
They’re what I call Marketomb, a place where most good ideas go to die.
This happens because most marketers mindlessly use this frequently followed formula:
- Above-the-fold image or video
- 3-liner text
- 3 icons for features
- 3 carousel testimonials
- Call to action
Stop the madness.
Imagine what a good landing or home page would look like.
Now stop imagining and see the first fold of dbrand’s home page in the image below.
dbrand has nailed it and crushed the myth of a successful page with very little text and none of the usual formula.
Instead, it has used beautiful imagery, crisp and captivating content, forceful calls to action, and a great scrolling experience.
Stop imagining a great landing or home page, or building one that looks like every other landing page.
Build one that stops us in our tracks – or wish your good ideas RIP at Marketomb!
Are you imagining or building a wow website? Click here and let me know.